FoAM’s work as a whole could be seen as one large public experiment. However, that’s is not what this page is about. What we call ‘public experiments’ are events which allow our audiences to participate in a creative work-in-progress, that can benefit from their feedback. A public experiment at FoAM can consist of a prototype for an installation, a software demonstration, an improvised performance, or a tasting menu. These works are still in their ‘experimental phase’, without having their edges polished to be considered ‘finished’.
We prefer testing our artworks, designs and technologies in small groups of interested visitors, before showing them to larger audiences. The visitors to public experiments know that they are active participants in the creative process, rather than mere consumers of a finished design, or technology. Depending on the requirements of the experiment, the visitors’ feedback can be given informally, through a conversation between the experimenters and the participants, or it can be collected more formally, using a mixture of ethnographic, sociometric, or statistical methods.
Public experiments at FoAM can be conducted either with experts, or with novice audiences (and sometimes a combination of the two). Expert audiences are people with an in-depth expertise in one or more fields used in the experiment. We work with these audiences in an ‘open lab’ situation, inviting them to ask difficult questions and suggest specific improvements. Novice audiences are people with little, or no previous exposure to our area of investigation. In these experiments, we are interested in the totality of their experience, the relationships between our intentions, their expectations before and reflections after the experiment.
For FoAM, public experiments help us test our hypothesis, before we devote large sums of time and money to a project. Furthermore, it keeps us from avoiding empty generalisations and vague assumptions. In other words, they keep reminding us not to take ourselves too seriously and at all costs – avoid being arrogant. In FoAM’s public experiments, humility, tolerance and openness – in both experimenters and participants – are indispensable virtues.
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