Productions

At FoAM, we produce interactive, engaging social experiences. A production involves an iterative process of design, development and facilitation of these experiences. They are produced in transdisciplinary teams, where every member of the team is considered creative person, whether they are software developers, physicists, gardeners, psychologists, or artists. Productions are acts of collaborative creation. Taking this a step further, our productions are designed to involve their visitors, users and players as pro-active participants able to shape their own experience.

The vision behind this approach to creative production is driven by our belief that the society of the 21st century should reduce the amount of consumers, while increasing the amount of producers. FoAM as a cultural organisation can contribute to this shift by creating evolving experiences, rather than static artefacts; responsive situations, rather than mute objects. The outcomes of our productions have manifold forms – from virtual and physical gardens to immersive installations and performative dinners. What all of these results share is their focus on participation and collaboration – between the members of the production team, as well as the members of the public. They are about creating a context in which relationships between people, things and environments surroundings can be cultivated. They are making us aware of the continuous, reciprocal influence that everything has on everything else.